This idea of a salesman changed the fortunes of the company
The famous chocolate company Cadbury came into the limelight in the year 2003 due to the worm found in its product. At that time the reputation of the company was at stake.
- Last Updated:November 23, 2020, 2:37 PM IST
New Delhi: The famous chocolate company Cadbury came into the limelight in the year 2003 due to the worm found in its product. At that time the reputation of the company was at stake. It became difficult for the company to get out of this crisis. In a conversation with CNBC TV-18 in the year 2018, former Cadbury Managing Director Bharat Puri spoke openly on this controversy. He had told that he had to make many efforts to rebuild the credibility of the company. At the same time, he also told how the idea of taking the help of the century’s megastar Amitabh Bachchan came to get out of this trouble-
question raised on the credibility of the company
Bharat Puri is currently the Managing Director of Pidilite. In the interview, he told that Cadbury’s best-selling dairy milk chocolate came into controversy when in the year 2003, some customers said that it had worms.
Also read: Crisis on railways during Corona period, Tejas closed from today, loss of millionsAfter this there was a lot of discord between the company and the Food and Drug Administration. Puri further said that during the festive season, the sales of Cadbury chocolates fell drastically. Along with this, a big question was raised on the credibility of the company.
Such a solution came out after seven months
Puri told in the interview that the head of the company was also worried about this controversy. Puri told that the chairman of the company had also told him many things on this dispute. Puri had described this incident as a big experience of his life.
He said it was time for his trial where he needed to take a quick decision. Puri said that we did not accuse anyone during this period. We had made efforts to overcome this crisis only by making a strategy. But thanks to a salesman, the company was able to get out of this crisis only after seven months.
salesman’s idea worked
Puri said, a salesman named Amit Upadhyay helped us to get out of this crisis. Amit said that sir we should choose Amitabh Bachchan as the brand ambassador to build the image of our brand. I asked Amit why?..he told me that sir in this country only two people listen to Atal Bihari Vajpayee and Amitabh Bachchan. Let us tell you that in the year 2003, Vajpayee was the Prime Minister of the country. After this, to overcome this crisis, took the support of Amitabh Bachchan.