This small step of football player Cristiano Ronaldo spoiled the game of Coca-Cola. In fact, a Coca-Cola bottle was removed from his front during a press conference ahead of the Portugal team’s Euro 2020 match against Hungary. Due to this, the world’s giant Coca-Cola suffered a loss of Rs 29,300 crore. Cristiano Ronaldo is a global superstar and everything he does has an impact off the field as well. Portugal captain Ronaldo shouted angrily before Hungary’s match at Euro 2020, “No cold drinks (Coca-Cola), we should make a habit of drinking water.
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There is no doubt that Portugal’s star striker Cristiano Ronaldo is one of the fittest players in the world. Even at the age of 36, the Portuguese superstar has the ability to compete with players 10 years younger than him. Even though Coca-Cola is one of the sponsors of Euro 2020, Ronaldo did so and urged everyone to ‘drink water’ instead. Such a suggestion from the global football superstar led to the loss of the Coca-Cola brand by US$ 4 billion, or Rs 29,300 crore.
Water only for Cristiano Ronaldo
— B/R Football (@brfootball) June 15, 2021
According to media reports, since this happened, the share price of Coca-Cola fell from $56.10 to $55.22. Coca-Cola’s stock fell 1.6% just after Ronaldo’s gesture. The brand’s market value then dropped from $242bn to $238bn (a $4bn drop). This move of Ronaldo created an atmosphere against the Coca-Cola company and it affected the price of the company’s shares.