Advertisers will be informed of your every activity
Google has come up with a new way to track you. The company has named this method as Federated Learning of Cohorts or Flock (FLoC).
new Delhi. Giant IT company Google (Google) has invented a new way to track you. The company has named this method as Federated Learning of Cohorts or Flock (FLoC). Google in India, Australia, Canada, Japan, Brazil, Mexico, Philippines, New Zealand and America Testing FLoC. With the help of this new technology, the data of the shopping patterns of the users is collected.
The company claims that this is a better way for advertisers to get what they want? However, the privacy concerns have not said anything against it yet. The surprising thing is how Google even started its trial without any prior knowledge. The FLoC trial is being conducted on 0.5 percent of the Crame users, now starting and in addition to the standard cookies tracking.
After all, is FLoC a reason for fear for us?
FLoC claims that it will no longer allow you to monitor websites on the Internet that insert scripts to find out what you are doing on the Internet. Although it sounds good, but it is not that easy either. With FLoC, Google will be able to control more how it can track user activity in its own way. Know that it does not appear beneficial for the users from anywhere. FLoC will classify your browsing activity and history, all the websites you visit, into compartments or codes. These codes, which Google is calling the FLoC whitepaper, will not reveal the identity of the users, but will still track all your activity, including what you do, what you are watching. Although Google says that it will not share sensitive search with advertisers, it includes your medical search.
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Google also misled users in data collection
The Australian Federal Court said on Friday itself that Google misled its users in 2017 and 2018 about personal location data taken from Android. The Australian Competition and Consumer Commission (ACCC) started legal proceedings against Google in the year 2019. According to the federation, Google misleads Android users by saying that it collects your personal data only when location history is turned on, while the court found that even if the location history is turned off on the web and application, Google collects and collects all the information. Was keeping it safe.